Why Invest in YouTube Ads?

• Increased Reach: YouTube is the second most-visited website globally, making it an ideal platform for advertising.

• Revenue Potential: YouTube generated $29.24 billion in ad revenue in 2022.

• Effective Marketing: 78.8% of marketers consider YouTube the most effective video marketing platform.

• ROI Advantage: YouTube often delivers better ROI than TV commercials (77% of studies).

• Audience Preference: 70% of users prefer online video platforms over live TV.

• Engagement: Shoppers are open to learning about products from brands seen on YouTube.

• Visual Appeal: 59% of executives prefer video content over text.

Types of YouTube Ads

Skippable and non-skippable ads can be included in your YouTube Ad strategy, depending on your budget and goals.

Our YouTube Ads Management Process

On Initiation

1. To start with, our team will take the time to understand and research your business as much as possible, including its complexities and target audience.

2. We will then analyze your business, its industry, and how the different players in the same market are running ads.

3. If available, we will analyze your historical YouTube ad data.

4. We will also send your team a briefing document that we recommend you fill out.

Campaign Setup

1. Our team will draft an action plan for you to review and approve so that we can commence with setting up the campaign.

2. We will set up campaign parameters as outlined in the brief.

3. Then, we will bill your business and go live with the campaign.

Campaign Management

1. We will continue to A/B test your ads.

2. Our team will conduct statistical reviews and provide your team with a monthly report.

YouTube Ads Management – Our Responsibilities

• We will gather the appropriate information to set up your campaign.

• Our team will set up the campaign professionally and according to the brief.

• We will prepare campaign content in a timely manner and send it to you for review and approval.

• All conversion functions will be set up to ensure a clear measurement of results.

• We will optimize the campaign where needed.

• The results of the campaign will be reported accurately each month.

YouTube Ads Management – Your Responsibilities

• Work closely with our team to ensure results, especially in the first few weeks.

• Ensure you fill out the initial brief completely and on time.

Limitations

• YouTube Ads Campaign Limitation: YouTube ads disappear once a campaign reaches its maximum budget, and listings will disappear once a campaign is complete.

• Our YouTube Ads Process Limitations: If our team makes a time-sensitive recommendation to your team and there is a delay in approval from your side, we will be unable to implement best practices, strategies, or experiments to improve the campaign.

YouTube Ads – What’s Next?

When your YouTube Ad campaign has achieved its goals, we can build on the strategy by:

• Launching Google Search and Display Ads

• Creating a Retargeting campaign

• Proceeding with Social Media Ads or Social Media Management

• Improving your website’s SEO