The Purpose of SEO

Search Engine Optimization (SEO) is the process of optimizing a website so it appears on page one of search engines (primarily Google) when certain search phrases and keywords are used.

• These results appear in organic listings, not paid listings or maps listings.

• When your website’s SEO is optimized, customers searching for your products or services can find them online.

• SEO can also help manage your brand’s reputation by ensuring that certain results pertaining to your business are shown before others.

• Making your website visible on search engines often leads to increased conversions, as people are often ready to buy when actively searching for a solution.

• Paid Search Engine Marketing (SEM) is also getting more and more expensive. Despite the early investment required to position a website properly, the ROI from SEO traffic over time can be much higher than that of paid traffic.

Our Process During the First Month:

We Will:

1. Conduct an initial audit and complete preliminary research.

2. Conduct a penalty analysis.

3. Make keyword recommendations.

4. Complete initial benchmarking.

5. Make on-page recommendations.

6. Implement the approved on-page recommendations.

7. Build your website’s authority by including backlinks.

8. Include your site in Business Directories.

9. Proceed with connecting your site to Web 2.0 properties.

10. Improve your social bookmarks and shares.

11. Proceed with a guest blog posting strategy.

12. Begin to publish unique articles on the site.

Our Process During a Regular Month:

We will:

1. Correct website quality issues.

2. Make ongoing on-page improvements.

3. Make ongoing authority improvements.

4. Continue to add your site to Business Directories.

5. Continue to connect your site to Web 2.0 properties.

6. Improve your social bookmarks and shares.

7. Continue with the guest blog posting strategy.

8. Continue to publish unique articles on the site.

9. Share a monthly report with you, which will include recommendations.

Every Quarter We Will:

1. Conduct a comprehensive quarterly profile audit to ensure compliance with Google’s quality guidelines.

2. Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines.

SEO Is Working When:

• Your website is ranking on the first page for most keywords that have been targeted in the campaign. We aim to ensure that your website ranks in the top three positions for most keywords as well.

• Due to higher rankings and more visibility, you are experiencing an increase in traffic.

• Your brand’s reputation is correctly represented and professional due to quality content and multiple business directory listings.

Our Responsibilities:

• Set up all reporting tools.

• Conduct an initial analysis and provide you with a report.

• Provide benchmarks at the start of the campaign.

• Prepare on-page recommendations.

• Prepare draft descriptions for Business Directory listings.

• Make any SEO improvements directly on the website after your approval.

• Improve your website’s authority through link-building activities, using approved Business Directory descriptions where appropriate.

• Correct any SEO errors on the site using industry-standard tools.

• Provide you with monthly reports that outline our activities and KPIs, such as traffic.

• Our team will also be available via online meetings to explain technical terms.

Your Responsibilities:

• Work closely with our team for the best results.

• Provide us with logins to your website, and Google Analytics and Google Webmaster profile.

• Reach an agreement with us on the final keywords to focus on.