The Purpose of Our Instagram Ads

The purpose of this service is to grow your audience and engage with them on Instagram so that we can gradually point them toward your website or landing pages. We measure our efforts and how effective they are by tracking:

• Audience growth

• Reach growth

• Quality engagement through appropriate usage of hashtags

• Website traffic

Our Process During the Setup Month

1. Initial Briefing Meeting: We'll set up an initial online briefing meeting to complete and agree on the brief.

2. Instagram Profile Analysis: Our team will conduct an analysis of your Instagram profile and make any necessary recommendations.

3. Content Creation: We'll research and create the content to be posted on Instagram, including visuals, captions, and hashtags.

4. Content Approval: You'll review and approve the content before it's published.

5. Content Scheduling: We'll schedule the publication of approved content.

During a Regular Month

1. Hashtag Research: We'll research and use appropriate hashtags to increase engagement.

2. Content Creation: We'll create visuals and captions for all content in advance.

3. Content Approval: You'll review and approve the content before it's published.

4. Content Scheduling: We'll schedule the publication of approved content.

5. Follower Growth: Our team will endeavour to grow your followers on the account and increase reach.

6. Monthly Reporting: We'll compile a monthly report and send it to you.

Your Responsibilities

• Please provide your Instagram login details and any necessary information about your brand and goals.

• You'll need to work with us to comprehensively fill out the briefing document.

• Your team will need to make time to participate fully in briefings and other meetings.

• You'll need to pass on any feedback you have to us via email.

Our Responsibilities

• We'll set up a briefing session with your team to determine and document your needs.

• We'll make sure that the utmost care is taken in the maintenance of your Instagram profile/s, and we will only publish content that has been approved.

• We'll prepare all content and deliver it for your review and approval at least three business days before the first post is due to be published.

• We'll schedule the publication of approved content.

• Our team will supply you with performance reports at the end of each month.

• We'll stay abreast of recent, effective Instagram trends and use these to improve your strategy.

Instagram Ads Are Working When:

• Your team completes the initial brief promptly and accurately.

• All content that we create for you is professional and represents your brand accurately.

• Content is both delivered and approved in a timely manner to ensure that final content is edited in time for the publishing schedule.

• The publishing schedule is adhered to.

• The goals agreed to in the briefing document are focused on and generally achieved.

• Google Analytics is set up and used to track engagement, traffic and reach.

• You are experiencing audience and reach growth.

• Some lead generation occurs via your Instagram account, although this is a secondary goal.

• You take the opportunity to develop relationships and engage with followers personally beyond our efforts.

• You participate in and supplement the actions that our team takes on your Instagram account.

What's Next After A Successful Instagram Ad Campaign?

When your campaign is successful, you will enjoy an increase in reach, followers, and engagement. We can then build on this momentum by:

• Supplementing Instagram Marketing activities with Instagram Advertising activities.

• Using Instagram as a lead capture tool by including an offer that leads to a Landing Page.