Google Ads
Google Ads is a dynamic online advertising platform that helps you reach your target audience effectively. With access to Google's vast network, ads can appear on Google Search, YouTube, and millions of other websites, reaching over 90% of internet users worldwide. The platform offers various ad formats, including text, display, video, and shopping ads, allowing tailored advertising strategies.
Advanced targeting options enable you to reach specific demographics and interests. Google Ads uses AI to optimize ad performance and offers budget control through a pay-per-click model, ensuring cost-effectiveness. It’s an ideal solution for increasing visibility, driving traffic, and boosting sales.
Google Ads is a dynamic online advertising platform that helps you reach your target audience effectively. With access to Google's vast network, ads can appear on Google Search, YouTube, and millions of other websites, reaching over 90% of internet users worldwide. The platform offers various ad formats, including text, display, video, and shopping ads, allowing tailored advertising strategies.
Advanced targeting options enable you to reach specific demographics and interests. Google Ads uses AI to optimize ad performance and offers budget control through a pay-per-click model, ensuring cost-effectiveness. It’s an ideal solution for increasing visibility, driving traffic, and boosting sales.
Google Ads is a dynamic online advertising platform that helps you reach your target audience effectively. With access to Google's vast network, ads can appear on Google Search, YouTube, and millions of other websites, reaching over 90% of internet users worldwide. The platform offers various ad formats, including text, display, video, and shopping ads, allowing tailored advertising strategies.
Advanced targeting options enable you to reach specific demographics and interests. Google Ads uses AI to optimize ad performance and offers budget control through a pay-per-click model, ensuring cost-effectiveness. It’s an ideal solution for increasing visibility, driving traffic, and boosting sales.
The Purpose of Google Ads
Using Google Ads, our team will drive traffic to your website. We will ensure that you get in front of their audience when and where they are actively searching keywords related to your business.
Our Range of Google Ads Services:
Google Ads website audits
Google Ads account audits
Conducting advertising research
Conducting competitive analysis
Search Network and Display Network Advertising
Creating local search ads
Creating video ads
Creating Google shopping ads
Managing and researching keywords
Setting up the campaign only
Drafting ad copy
Tracking and measuring results
Retargeting audiences
Reporting on results
Our Google Ads Process
Upon Initiation We Will
Send you a briefing document for you to fill out.
Audit your Google Ads account and research your industry.
When Setting Up The Campaign, We Will
Set up the campaign parameters as per the brief.
Create all content required for the campaign, including ad groups, keywords, copy, ad extensions, negatives, and images, and send it to your team to review and approve.
Once approved, we will go live with the campaign.
Whilst Managing The Campaign, We Will
Conduct regular reviews of the live campaign to optimise the ad.
Send you monthly reports, including recommendations.
Edit and optimise the campaign as per your feedback.
Create monthly reports at the end of each month.
Continue to manage and optimise your campaign through the use of:
Split testing
Negative keywords
CPC optimisation
Improvements in quality score recommendations
Other Google Ads techniques and recommendations
Our Process’s Limitations
Any delays on your side can limit our ability to proceed with the set-up or management of the campaign within the agreed timeline.
For example, if the intake form is not completed or is only partially completed on your side, we may not be able to set up the campaign on time.
If you do not respond to a posted message on time, we will be unable to perform specific actions on time.
If your team delays in approving content, recommendations, or suggestions made by our team, we may be unable to implement best practices, strategies, or experiments
Our Operations Team
ISO Certified: We adhere to standardised processes.
A Registered Google Partner: We’re recognised as an authority in the marketing industry.
Microsoft Accredited: Each member holds relevant certifications from Microsoft, covering services such as Microsoft Ads and Social Networks.
A Digital Marketing Partner: This demonstrates our proficiency in various digital marketing areas, including search engine optimisation, social media advertising, and email marketing.
Types of Campaigns
Search
A Search Campaign is a set of ads that appear in Google search results to promote your products and services. These ads can help you drive sales, leads, or traffic to your website by showing your ads to people who are already searching for your products or services.
These ads can appear across Google’s Search Network. They can display at the top, at the bottom, or next to search results on:
Google Search
Google Play
Google Maps
Shopping tab
Search partners across thousands of other websites
Remarketing
Remarketing, also known as retargeting, is a type of online advertising that allows you to target potential customers who have visited your website but not made a purchase. Remarketing campaigns can be an effective way to re-engage with qualified leads and keep your brand top-of-mind. The ads can appear when customers are browsing the web, watching YouTube, or reading news. Remarketing can help you stay connected with your target audience, build brand awareness, and increase the chances of conversion.
Shopping
Shopping Campaigns help you promote your products by giving users detailed information about what you're selling before they even click your ad.
Video
Video Campaigns allow you to reach and engage with your audience on YouTube, Google TV, and through Google video partners.
Display
Display Campaigns are a type of campaign in Google Ads that use visually engaging ads to reach people across the Google Display Network. The Display Network includes millions of websites, apps, and Google-owned properties like YouTube and Gmail.
Performance max
A goal-based campaign type that allows performance you to access all of your Google Ads inventory from a single campaign.
GOOGLE ADS
GOOGLE ADS
Local Search
Local Campaigns are designed to provide potential customers with the information they need to decide when and how to visit shops. They streamline the process, making it easy to promote shops on Google's most prominent inventory: the Search Network, Maps, YouTube, Gmail and the Display Network.
Google Local campaigns are optimized to find the right people, reaching consumers with the highest potential to visit your business. They are triggered at the right time based on user intent, distance to a venue, local searches, map searches, etc. In addition, they employ the right message and use standard creatives optimized to drive traffic to an establishment.
Discovery
A type of ad format that uses machine learning to target users who are ready to discover new products or services. These ads are designed to be visually engaging and appear in Google's feeds on YouTube, Gmail, and the Google app. They can be displayed as a single image or a carousel of images.
App
App Campaigns streamline the process for you, making it easy to promote your apps across Google's largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
HUB
HUB
Terms and Conditions
Any Campaign over $1,099 Budget Requires a Custom Quote:
$1,100 to $2,750 = 7% of Budget
$2,750 to $5,500 = 6.5% of Budget
$5,500 to $8,250 = 6% of Budget
$8,250 to $11,000 = 5.5% of Budget
$11,000 or above = 5% of Budget
Excluded from package
Landing Page Development.
Display and Remarketing Banner Creation.
Setting up a Google Merchant Account for Shopping Ads.