Email Marketing
This product is either a once off email marketing solution or a recurring monthly email marketing solution that covers the entire process of briefing, creating, sending and reporting on an email marketing campaign.
This product is either a once off email marketing solution or a recurring monthly email marketing solution that covers the entire process of briefing, creating, sending and reporting on an email marketing campaign.
This product is either a once off email marketing solution or a recurring monthly email marketing solution that covers the entire process of briefing, creating, sending and reporting on an email marketing campaign.
The Purpose of Our Email Marketing Product
The campaigns we create serve to help you regularly engage with their audience, remain top-of-mind, and nurture your customers so that when they are ready to purchase, they choose you.
Our Email Marketing Process
Discovery
A briefing document will be sent to you to fill.
If necessary, a meeting will also be held between your team and our team.
Preparation
Once we have the brief, our team will create the email copy according to the requirements.
This content will then be sub-edited and sent to you for review and approval.
Adjustments
Your team will then send us any feedback so that adjustments to the content can be made.
Design
Our email marketing packages include email design, which our team will implement once the email copy is approved.
Deployment
Once your team approves the final email or batch of emails, we will then action the campaign, if this is agreed upon.
Reporting
Finally, we will send you a report detailing the campaign’s results, if this has been agreed upon.
Campaigns and Packages
Reignite Campaigns
Seeing as it costs less for you to nurture and upsell to existing clients than it does to acquire new ones, this campaign aims to keep you top-of-mind amongst your existing clients.
Two emails will be sent to their list per month.
Included in this package is the set-up of, management of, and reporting on the campaign.
Essential Package
This package is ideal for nurturing your existing database.
Four emails will be sent to your list per month.
Included in this package is the set-up of, management of, and reporting on the campaign.
Advanced Package
This package is ideal for A/B testing what your audience responds to.
Six emails will be sent to your list per month.
Included in this package is the set-up of, management of, and reporting on the campaign
Executive Package
This package is ideal for converting your leads into sales.
Eight emails will be sent to your list per month.
Included in this package is the set-up of, management of, and reporting on the campaign.
Custom Packages
We can also set up and report on campaigns unique to your requirements. These campaigns are priced per email.
Email Marketing Is Working When:
We are successfully creating and communicating your requested message, and your audience is being nurtured and gaining value from the emails.
Your goals are being met, whether they are increasing sign-ups, sales, or bookings.
The email recipients are taking action. These actions could be in the form of requesting more information or making a purchase.
Quantitatively, our campaigns are working when the following metrics are increasing according to the industry standard:
Open rates
Click-through rates
Unsubscribe rates
Replies
Bounce rates