Bing Ads
Bing’s distinctive platform provides access to a diverse and often untapped demographic, offering a golden opportunity to expand your reach.
Despite its smaller market share, Bing is a powerhouse, boasting over 900 million daily searches and 27 billion monthly web searches. It presents a significant yet less competitive arena for digital advertising compared to Google’s network.
Our service includes in-depth audits, competitive research, and strategic campaign creation.
Bing’s distinctive platform provides access to a diverse and often untapped demographic, offering a golden opportunity to expand your reach.
Despite its smaller market share, Bing is a powerhouse, boasting over 900 million daily searches and 27 billion monthly web searches. It presents a significant yet less competitive arena for digital advertising compared to Google’s network.
Our service includes in-depth audits, competitive research, and strategic campaign creation.
Bing’s distinctive platform provides access to a diverse and often untapped demographic, offering a golden opportunity to expand your reach.
Despite its smaller market share, Bing is a powerhouse, boasting over 900 million daily searches and 27 billion monthly web searches. It presents a significant yet less competitive arena for digital advertising compared to Google’s network.
Our service includes in-depth audits, competitive research, and strategic campaign creation.
Why Choose Bing Ads?
Bing Ads offers several benefits, including:
Less competition and cheaper CPCs compared to Google Ads
Measurable results, including advertising costs, profits, ad clicks, website views, and more
Cost-effective advertising that enables you to enjoy a higher ROI
Targeted campaigns that are cost-effective and profitable
Our Bing Ads Process
Our process is designed to help you achieve your business goals and reach your target audience on Bing. Here's an overview of how we work:
Initial Briefing Meeting: We'll discuss your business goals and target audience to create a tailored strategy.
Competitive Research: We'll analyze your competitors and research the digital advertising footprint of their campaigns.
Comprehensive Account Analysis: We'll study your historical account data to understand your business and industry.
Strategy and Campaign Creation: We'll create an effective PPC strategy and draft a complete action plan to guide the campaign's execution.
Campaign Setup: We'll set up campaign parameters and create all content for your review and approval.
Campaign Management: We'll conduct regular statistical reviews and deliver monthly reports to you, including advice regarding the Ads.
Optimize, Grow, and Repeat: We'll A/B test campaign ads to determine which ads lead to the highest click-through and conversion rates.
How We Work Together
Here's what we'll need from you:
You'll need to work with us to comprehensively fill out the briefing document.
Your team will need to make time to participate fully in briefings and other meetings.
We'll take care of the following:
Creating a customized strategy that meets your unique needs
Ensuring that every piece of content aligns with your brand's voice and messaging
Optimizing the timing and frequency of your ads to maximize engagement and reach
Providing you with actionable insights and recommendations to improve your Bing Ads performance
Limitations
Bing Ads has some limitations, including:
Ads disappear from the search engine once a campaign reaches the predetermined budget
Listings also disappear once a campaign finishes
Our team follows a well-defined Bing Ads process, with communication occurring via email, to keep project proceedings on track. Any delays from your side regarding your responsibilities can hamper our ability to proceed and complete activities within the defined timeline.
What's Next After a Successful Bing Ads Campaign?
When a Bing Ads campaign is successfully drawing visitors to your website, it may be time to improve the site to increase lead generation or sales. We can help you:
Optimize your landing page to achieve a better conversion rate
Create a recurring nurturing program through copywriting
Improve your website's SEO by focusing on the most successful keywords in the Ads campaign
Create a display and remarketing campaign using social media ads and retargeting
By following our process and working together, we can help you create a successful Bing Ads campaign that drives real results for your healthcare company.
Our Operations Team
ISO Certified: We adhere to standardised processes.
A Registered Google Partner: We’re recognised as an authority in the marketing industry.
Microsoft Accredited: Each member holds relevant certifications from Microsoft, covering services such as Microsoft Ads and Social Networks.
A Digital Marketing Partner: This demonstrates our proficiency in various digital marketing areas, including search engine optimisation, social media advertising, and email marketing.
Our Approach to Bing Ads Management
Our Bing Ads certified team understands what it takes to develop a great advertising strategy for your business. We focus on creating targeted campaigns that are cost-effective and profitable.
Research and Discover
Initially, we research your business as much as possible so that we can understand the complexities of your business, target audience, and industry.
Cost-effective
Bing advertising is low-cost compared to other types of marketing, enabling you to enjoy a higher ROI.
Measurable
Quickly measure everything about your Bing Ads, such as advertising costs, profits, ad clicks, website views, landing page visits, calls made to your business, and any specific action completed via Bing Ads on your site.
BING ADS
BING ADS
Competitive Research
Our specialists analyse your business as well as that of your competitors. We use industry-leading software, SEMrush, to research the digital advertising footprint of competitor campaigns.