Types of Amazon Ads:

1. Sponsored Products: These keyword and ASIN-targeted ads allow you to promote individual products within Amazon search results and on product detail pages. Sponsored Products are highly popular on Amazon.

2. Sponsored Brands: These ads help build your brand by promoting a custom headline, logo, and up to 3 products in the top spot above Amazon search results. They can direct shoppers to your Amazon Stores page or a custom landing page. Video ads linking to product detail pages are also available.

3. Sponsored Display Ads: These banner ads lead shoppers to your Amazon product detail pages. They appear both on Amazon and external websites.

Amazon Ads Process:

Initiation

• We’ll send you a briefing document to complete.

Campaign Setup:

1. We’ll configure campaign parameters based on the brief.

2. We’ll bill you before launching the campaign.

Every Following Month:

1. We’ll regularly review campaign statistics

2. Ongoing optimization will ensure the best results.

3. Monthly reports will be sent to you.

Our Responsibilities:

• We’ll gather necessary information and logins with your assistance.

• Professionally set up campaign structures according to the brief.

• Prepare campaign content for review and approval.

• Implement tracking for clear measurement of results.

• Go live with the campaign once approved.

• Provide accurate monthly reports.

Your Responsibilities:

• Complete the initial brief promptly.

• Review and approve campaign structures and content.

Limitations:

• Amazon Ads disappear when a campaign reaches its budget or ends.

• Delays on your side may impact our ability to proceed within the timeline.

• Timely responses and approvals are crucial for effective campaign management.

What’s Next After Amazon Ads?

Once your Amazon Ads campaign succeeds, we can assist with:

• Google Ads

• Social Media Ads