Our Copywriting Process

1. Initial Briefing Meeting: We'll set up an initial online briefing meeting to complete and agree on the brief.

2. Content Creation: We'll research and create the content based on your needs, including any visuals, captions, and hashtags.

3. Content Approval: You'll review and approve the content before it's published.

4. Content Scheduling: We'll schedule the publication of approved content.

5. Monthly Reporting: We'll compile a monthly report and send it to you.

Your Responsibilities

• Please provide clear, detailed, and comprehensive project briefs for your needs.

• You'll need to work with us to comprehensively fill out the briefing document.

• Your team will need to make time to participate fully in briefings and other meetings.

• You'll need to pass on any feedback you have to us via email.

Our Responsibilities

• We'll set up a briefing session with your team to determine and document your needs.

• We'll make sure that the utmost care is taken in the maintenance of your content, and we will only publish content that has been approved.

• We'll prepare all content and deliver it for your review and approval at least three business days before the first post is due to be published.

• We'll schedule the publication of approved content.

• Our team will supply you with performance reports at the end of each month.

• We'll stay abreast of recent, effective copywriting trends and use these to improve your strategy.

Copywriting Is Working When:

• Your team completes the initial brief promptly and accurately.

• All content that we create for you is professional and represents your brand accurately.

• You approve the content prior to it being published.

• Content is both delivered and approved in a timely manner to ensure that final content is edited in time for the publishing schedule.

• The goals agreed to in the briefing document are focused on and generally achieved.

• Google Analytics is set up and used to track engagement, traffic, and reach.

• You are experiencing audience and reach growth.

• Some lead generation occurs via your content, although this is a secondary goal.

• You take the opportunity to develop relationships and engage with followers personally beyond our efforts.

• You participate in and supplement the actions that our team takes on your content.

What's Next After Successful Copywriting?

When your campaign is successful, you will enjoy an increase in reach, engagement, and lead generation. We can then build on this momentum by:

• Supplementing Copywriting activities with other marketing activities.

• Using Copywriting as a lead capture tool by including an offer that leads to a Landing Page.